All posts by Dave Hayes

I am based on the south coast of the UK, about hour from London and a Home Business Coach & Online Marketing Specialist Since being introduced to direct marketing response in the summer of 1991, copywriting has always fascinated me, to the point that I find it probably the most exciting industry to work in and be associated with. As a result, I have since studied various copywriting courses, associated with various industry sectors, such as finance, investment, property, import/export and the internet to name a few & including the world of online business advertising, which I discovered in 2002 With the starting of social media sites such as Linkedin ( 2003), Facebook ( 2004), YouTube ( 05) and Twitter (06) it has become increasingly important, especially for business owners to have a presence on one, or more of these networks, to raise brand awareness. However, for some, the very mention of social media, conjures up, sheer terror, but this is due in the main, to not understanding it very well, or not being shown how powerful a marketing tool it can be & perhaps more importantly... How it can free your time up From a personal perspective, being an established & experienced Social media professional, having had a presence on all the major social networks as and when they started, I now help those who have no idea, or who are not sure how to use it. I am proficient in article writing, blogging, advertising and marketing, public relations and social media marketing techniques, has made me become one of the most sought after writers for clients, due to my unique style, which attracts new customers for people, producing above average results. Outside of work, I am a football mad, AFC Wimbledon fan who also happens to be a Dons Trust Member. I look forward to networking with you, moving forward.

Shrew Good For Liverpool!

League 1 Side Shrewsbury Town, who currently sit in 16th Posistion in League 1, proved to be a tough nut to crack for Champions League holders Liverpool in their FA Cup 4th round tie, played yesterday at Montgomery Waters Meadow.

Liverpool as is their way in cup competitions this season, decided to field a virtual academy team, with several key first teamers left on the bench.

Jurgen Klopp clearly thought and felt that the team he selected would be able to see off the league 1 side… However, as was shown on the night – Shrewsbury had other ideas.

The Shrews played a 3 5 2 Formation, which is used by several teams throughout the league, because it is very diffcult to play against. Liverpool stuck with their tried and tested 4 3 3 formation, which has left them unbeaten in the Premier League so far.

Liverpool started the first half quite strongly and took a lead through Curtis Jones.

This was the point at which it was thought the flood gates would open and Liverpool would run riot.

But…

Quite the opposite happened, with Shrewsbury sticking to their game plan and forcing Liverpool to go out wide a number of times and not taking the chances they were creating.

Shrewsbury grew in confidence and as the first half went on, they gained a better foothold in the game and finished the stronger team at half time & … just 1 goal down.

HT Shrewsbury 0 Liverpool 1

The second half started and unbelieveably within 60 seconds from a Liverpool cross, the Shrewsbury wingback Donald Love, in trying to clear the ball, put it in the back of his own net.

Shrewsbury 0 Liverpool 2

A stunned silence fell around the ground, but, rather than letting it get them down, Shrewsbury, simply carried on where they had left off in the first half, getting stronger and putting Liverpool on the back foot.

Shrewsbury then decided to make a substitution with Jamie Cumings coming on and very shortly he was into the action, scoring a goal to close the score to 1-2.

With Liverpool getting anxious, they threw on First Salah and then Firmino in an effort to scare Shrewsbury, though it has to be said this failed as both players were in effective as Shrewsbury stuck to the game plan

Cumings then made the score 2-2 and that was how it remained until the end, meaning that they will go to Anfield for the replay and full of belief that they can win the tie.

That fact will be made easier, because the Liverpool team they play, will closely resemble the team that played yesterday, as the first team are on a Premier League Winter break.

So the Shrews were to Shrew Good for Liverpool. How do you think Shrewsbury will get on in the replay?

FIFA Appoint Wenger…

FIFA have announced they have appointed Arsene Wenger as their new Chief Of Global Football Development.

Wenger has been out of work since leaving Arsenal, being their manager for some 22 years. In the last 12 months he had hinted that he was looking to return to football in ‘some capacity’ possibly at managerial or head coach level.

In the last week, he was interviewed for and looked set to take the Bayern Munich head coach position, a position he has previously been linked with.

However talks on that stalled, because even at 70… he wanted a longer contract than Bayern were offering.

But now it seems that he has found a more fitting role, given his all round knowledge, global contacts and absolutely breath taking football experience.

FIFA have described Wenger as being a “Leading Authority on Technical Matters” a fact you could hardly disagree with.

Wengers new role has yet to be fully defined, but is thought to be ‘driving growth for men and women across the Globe’.

Certainly it is a role which for those who like Wenger, will be followed with great interest. Another part of the role will involve coaching education and a programme that will encourage former players to become managers and stay in the football world.

Given Wenger’s reputation and experience in the football sphere, his role is expected to be fulfilled well.

Carlisle United sack manager Steven Pressley after 10 months in charge

League Two side, Carlisle have sacked their manager Steven Pressley as the club currently sit 19th in the division.

Pressley left the club following the 3-1 defeat to Morecambe in the Leasing.com Trophy on Monday night.

The previous Friday, they had progressed through to the FA Cup 2nd Round, beating Dulwich Hamlet 4-1.

Carlisle say they had not seen sufficient progress under Pressley since he was appointed In January this year.

Carlisle’s decision does leave the Layman wondering what type of progress they were expecting, because when he was appointed in January, there were only a few months left until the end of the season, which then is followed by pre season and then the season kicking off.

Given that we are only 3 months into the season, it takes any manager a period of time to settle in, see how the team were playing, what adjustments need to be made and then implement them and thats just the theory side.

Add into the mix, financial constraints, injuries and suspensions; which will always hit any team in any league and you wonder quite what the Cumbrians aspirations are.

Either way, Pressley can leave with his head held high, knowing that previous managers and maybe some with a better pedigree than his, have left the club, after finding the same constraints.

He will be back in football soon and a better manager with this experience.

Stoke Appoint Michael O’Neill

Stoke City have appointed the Northern Ireland national team manager Michael O’Neill as their new manager, following the sacking of Nathan Jones.

O’Neill who lives in Edinburgh, was appointed last week following a dismal run of results for Stoke. The results have been declining way back to when Tony Pulis was at the helm.

Following Pulis’ departure from a then premier league outfit, Stoke have plunged like a stone almost to the bottom of the Championship, with a wretched run of results, which saw them win just 6 games in 38 under Jones.

So, will O’Neill be able to turn Stokes fortunes around?

At first glance, it would seem a strange appointment, given that his previous job in club management were with Brechin City in Scotland and Shamrock Rovers in Ireland, before taking the Northern Ireland managers role.

In terms of honours, he guided Shamrock Rovers to the League of Ireland Title and Northern Ireland to the Euro 2016 Championships, where they gave a good account of themselves.

He has good man management skills, and though he will continue to combine the Stoke Job with manageing Northen Ireland until their campaign ends in 2 games time, he seems to have had an influence on Stoke already after defeating Barnsley 4 ~2 away. Stoke were scoring for fun – when previously they had found goals hard to come by, not to mention results.

Is 3 5 2 The New 4 4 2?

This post looks at the emergnce if that is the right word of the 3 5 2 Formation.

Is it the new  4 4 2, which in recent years has become our default, almost formation in the English league?

The 3 5 2 Formation is not exactly new, and has been employed by a number of foreign coaches over the years, with great success.

How it works, is like this and it is accepted that there are variations of the formation, according to the coach or manager employing the tactic.

With that in mind, lets look at some of the teams who use this formation:

Accrington Stanley

AFC Wimbledon

Wolves

Newcastle United

Sheffield United

Czech Republic

MK Dons

The formation relies on the use of very speedy, and effective wingbacks.

Those Wingbacks can either be, Wingers, or they can fullbacks pushed up operating as wingers. Ashley Young is a great example of a winger turned full back over time.

If you are using fullbacks pushed up as wingers, then effectively you are leaving wingers redundant, which is in the case of AFC Wimbledon, who use 3 Central Defenders, primarily because Wally Downes who implemented the system is a defensive coach, so you could almost say he was using a 5 3 2 version, though that is digressing from the point.

The general idea is to play two full backs and one central defender, so that you keep the players positionally as close to their favoured posistion as possible, without too much disruption to the team flow.

The 3 5 2 offers a lot of flexibility to the changing needs as the game unfolds, compared to other formations, such as the 4 2 3 1, or the 4 3 3.

Wolves and Sheffield United are two great examples of this, because both clubs, have progressed through the English Football League Championship and now are in the premiership playing this formation.

It is a system that is very difficult to play against, because when it works well, the team employing it, very often outnumber the defensive team and always have the flanks overloaded through the use of the over lapping ‘outer’ defenders.

This is the reason, that Arsenal, struggled last night against Sheffield United, England came unstuck in their recent match against the Czech Republic, Wolves were able to go to the Etihad and beat Man City 2-0, while Accrington Stanley beat Ipswich on Sunday 2-0 in League 1.

In fact Sheffield United are probably the best example of how this system works effectively, because together with Wolves they have used the system the longest, Sheffield United started using it in League 1, when Chris Wilder took over.

The defending team, have absolutly no idea, where the attacks are going to come from, especially as in the case of Wolves, who employ an attacking midfielder in their version of the system, while Sheffield United, newly promoted, don’t.

It will also be interesting to see, if Newcastle United, continue to use it, because they have just reverted back to it, to cater to the teams strengths and in doing so, their results have improved.

The one downside to the system, is that though you have numbers in attack, should you get caught on the counter attack, if you lost possession, then you are liable to potentialy concede goals, through lack of cover.

Either way the teams listed in this article who use the system, will be worth following and their progress noted this season.