As Amazon Prime Video broadcast their first Premier League games this week, is this a preview of things to come?
In an agreed 3 year deal, Amazon are set to start out their football broadcasting career with December’s fixtures. This strategic deal comes with aim of the company to see an influx of new customers during the busiest time of the year. For the already members of Amazon Prime, they will benefit from watching for free whereas new customers can enjoy a free trial, with follow up prices at the beginning of permament membership set to increase. A free trial period is a risk taken by operators at Amazon in hope that people will follow up their subscriptions.
If this is the way football media is heading, the effects could be very damaging in terms of reducing live match day attendances. As the variety of subscription services are increasing, it is likely football fans will already subscribe to at least one of the major sports broadcasters in Sky Sports, BT Sport or now Amazon. Alongside the current expense of travelling to away games especially, could this be another factor to prevent football fans from travelling away?
If this is to be the case, in the next ten years there could be rapid change in how the game operates. Football’s commercialisation is continually on the up rise – meaning football clubs always have to look to protect themselves financially. This could mean in future they take broadcasting opportunities into their own hands. Could it be that the clubs themselves start up subscription services such as those of MUFC TV and LFC TV? These already offer some game footage and insider viewing for their subscribers. For supporters this could become a choice between your traditional season ticket or a digital season ticket for home viewing.
Despite this, it is unlikely clubs will endeavour to claim tv rights from the broadcasters just yet, so for now it seems it shall be them battling it out for top spot of football television.